Craig Strong

  • Vice President, Luxury Home Sales

    Craig Strong Group 

  • Address

    10154 Riverside Dr., Toluca Lake

  • Phone

    818-930-4050

  • Website | Social

    strongrealtor.com  | @craigstrongrealtor

  • DRE #

    01450987

  • Special Section

    Real Estate

Craig Strong, a native New Yorker, rose to the position of vice president of manufacturing at Point Blank Body Armor before relocating to Los Angeles and transitioning to real estate work. Craig has been an award-winning, top-producing Realtor® in the area for more than 20 years and is the founder of the Craig Strong Group under the umbrella of Compass. He has been a Toluca Lake resident for more than two decades and has invested 15 years serving on the Greater Toluca Lake Neighborhood Council. He has also served for years with the Toluca Lake Homeowners Association, the Toluca Lake Chamber of Commerce and Toluca Lake Beautification Partners. Craig produced the successful Toluca Lake Magical Holiday Parade on Christmas Eve 2023 and 2024.

What makes you stand out?

My experience—having navigated various market cycles and constantly adapting to new ones—sets me apart. Many newer agents have only known upward trends, but I bring over two decades of expertise, attention to detail and a deep understanding of the market. With thousands of homes successfully closed, I’ve truly seen it all and know best how to advise while navigating some very difficult transactions. Who better to have on your team?

What is your professional superpower? 

I bring a genuine dedication to truly listening to my clients. My focus is on understanding their needs and delivering on their wishes. Paired with extremely strong negotiation skills, I’m committed to achieving the best results for them. I won’t stop until the job is done. 

Which real estate transaction during your career are you proudest of? 

Selling the Bob Hope Estate was an unforgettable experience. When I moved to Toluca Lake over 20 years ago, it was the most iconic property in the area if not the entire Valley. Getting the call to list it for sale and then closing it was truly a full-circle moment and an honor I’ll always cherish. 

How well do you know this area? 

I know Toluca Lake like the back of my hand. Over the years, I’ve sold some of the same homes more than once and have become familiar with nearly every property in the area. I’ve been deeply involved in the community, co-chairing the Neighborhood Watch system and the Public Safety Committee, and now I have the honor of leading the Toluca Lake Magical Holiday Parade. My dedication to Toluca Lake runs deep, and I’m proud to call it home. I can’t see myself living anywhere else. 

Who do clients work with on your team? 

When you work with me, you get my full attention. I personally handle all showings and oversee every step of the transaction from start to finish. My assistant takes care of scheduling and paperwork, while my marketing director ensures top-tier social media and marketing support. Together, we provide a seamless and dedicated experience.

Describe your communication style—how often are you in touch with clients? 

I’m meticulous when it comes to communication and always strive to respond to my clients promptly, especially via text—I never leave anyone unread. While my email inbox can get overwhelming with thousands of emails, I do my best to stay on top of it and ensure nothing important is missed. 

What is new and exciting for your business in 2025? 

I’m so optimistic for 2025! After a strong rebound in real estate during 2024, I’m confident this year will be even better. With more inventory, motivated buyers and increased activity, it’s shaping up to be an exciting time in the market.

In what ways does your family support your work? 

I don’t travel much, but when I do, my phone is always in hand. With so many transactions, community events and projects I’m involved in, my family understands how important my work is to me. They know that staying focused on these commitments is a priority, and their support means the world to me. At times they all enjoy a good laugh at my expense, but they have learned the true definition of work ethic. I know they are proud and see my dedication to my town, community and family. 

Disclaimer: Compass is a licensed real estate broker and abides by Equal Housing Opportunity laws.
Photographed by Jeffrey Fiterman