Natural Beauty

Dr. Sherly Soleiman combines her skills as a physician with those as an injectables expert at Cosmetic Injectables Center in Sherman Oaks, and makes natural-looking results her mission.

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With husband, Dr. Bobby Soleiman

Medicine, you might say, is in Dr. Sherly Soleiman’s blood. She was raised in a family of doctors. Yet when she voiced interest in medicine, her traditionally minded family—of Jewish Iranian descent—objected.

“Everyone thought if I were a doctor, I’d be intimidating as a woman. And being a doctor can be challenging; my father, an ob/gyn, was on call 24/7. He would come home from deliveries at midnight and then be called right back into the hospital.”

But she didn’t let up. She graduated from Loma Linda University School of Medicine in California, and then, with a specialty in family medicine, worked in the medical and surgical urgent care clinic at Kaiser Permanente. Years later, while raising three children with her husband, Dr. Bobby Soleiman, a periodontist, she ran her own medical practice in Encino. But after nearly a decade, she became disenchanted with medicine.

“It wasn’t what I had signed up for. Unless you live in a rural community, most people with a health issue automatically go to a specialist. They skip the primary-care practitioner. So my job became one basically of filling out forms. I wasn’t forming meaningful relationships or using brain cells.” Having to navigate all the red tape with insurance was another negative.

As luck would have it, a negative experience with her own health sparked her next career. She had some filler injected under her eyes and “It was horrible. I looked bruised for months. So I started researching what might have gone wrong. And I became fascinated with injectables.” She took some intensive training programs, and started offering injectables to her patients at her practice, and “The injectables side of my business grew like wildfire while medicine kept dwindling.”

In 2013, Dr. Soleiman launched Cosmetic Injectables Center (cosmeticinjectables.com), and she has never looked back. “It has been much more gratifying. I love the artistic aspect of my job. People are happy. They come in smiling; they leave smiling. For me, it is just a happier experience.”

In 2019, Cosmetic Injectables Center relocated to a spacious facility with nine treatment rooms on Ventura Boulevard in Sherman Oaks. As a national trainer and speaker for Allergan, the company that makes Botox and Juvéderm, Dr. Soleiman is a nationally recognized expert. That may keep her name in the forefront of the industry, but it is her studied, light touch that keeps patients coming back.

“That’s my passion. Injectables are a wonderful tool to enhance a person’s confidence, but the result has the opposite effect if they look awkward and out of proportion. I see so much of that.”

She describes herself as an honest minimalist. “I genuinely want people to look better. So if something is not going to look great, or the requested product isn’t going to achieve their goals, we’ll have a discussion. It’s all about education.”

In addition to injectables (fillers, Botox, Sculptra, threads) Cosmetic Injectables Center offers procedures that include microneedling, platelet-rich plasma (PRP), platelet-rich fibrin (PRF), and EZGel. The center also offers body shaping procedures like Morpheus8 and Emsculpt Neo as well as a weight loss program that combines GLP-1 medications with diet and exercise. This past fall Cosmetic Injectables Center opened a second location in Beverly Hills, which offers only injectables.

However, Dr. Soleiman believes that the most effective anti-aging tool is not among her services, and patients can do it for free. “Just exercise. That alone is the best thing you can do to fight back against aging.”